This Girl Can birthday highlights golf campaign
Happy first birthday to This Girl Can – the inspiration behind the ThisGirlGolfs campaign to get more women and girls playing the game.
This Girl Can was launched a year ago by Sport England to encourage more women and girls to get active. Figures released to mark the anniversary show that 2.8 million women who recognise the campaign say they’ve done some or more activity as a result. What’s more, 1.6 million of them say they’ve actually started exercising.
Golf has its own positive story. This Girl Can inspired the video campaign ThisGirlGolfs, which was launched last July to shift the perception that golf is a game for men and show that it’s an accessible game for all.
The video, produced by Sports Publications with the backing of England Golf, the PGA and Scottish Golf, has already received over 3,000 views on its microsite, has featured on over 370 websites and the hashtag has been used over 8,000 times.
The pilot is part of Get into golf, the England Golf campaign to inspire adults to take up golf and play more often. Female interest in the game is highlighted by the fact that over 41% of people taking up Get into golf coaching opportunities are women.
England Golf has also produced fact sheets for clubs packed with information on recruiting and retaining women members, with a girls’ version due out shortly.
Click here to view and to read the stories of women and girls who have taken up the game – and love it. Sports Publications is England Golf’s media partner.